Research of adverts
Example of images that can be adopted and used in my advert for food take away.
Definitions
Strapline- a subsidiary heading or caption in a newspaper or magazine
Tagline- a catchphrase or slogan, especially as used in advertising, or a punchline of a joke
Slogan- a short and striking or memorable phrase used in advertising.
Potential/ example slogans/taglines
- The taste of joy
- Full of goodness, full of value
- What you want, is what you will get
- Have a taste of goodness
- Do you believe in magic
- Unbelievable... but true
- Your food, your best choice
- Your food... best food/ your food, best food
- Chose Your Food, make your dreams come true
Related to Essex culture/ stereotypes
- At the end of the day, we all chose Your Food ( Essex related)
- Shut up, eat Your Food (Essex related)
- Get messy, get Your Food
- Don't be jel, get Your Food
Possible shooting locations
- Inside locations such as:
in a kitchen, living room which will represent the location at which most people will consume the food
- inside a restaurant, food take away place which represents the place of the service ``YOUR FOOD``.
Examples of photos that can be used in the potential adverts
Out of the advertising strategies, in my first location shots i have used saturated colours in the background which create a positive atmosphere in the advert and portray this positivity and optimism. Also, my model in the adverts makes a direct mode of address making eye contact with the people who may be looking at the advert which furthermore creates this relationship between the advert and the people that will be looking at it, making the audience feel more comfortable with the advert resulting in them being more likely to order from `YOUR FOOD` services.
As my delivery service `YOUR FOOD` is supposed to link and portray stereotypes held for Essex culture and Essex Youth, i have showed that throughout the props which are in the advert.
- Red lipstick
The red lipstick that the model has used draws the attention of the people towards the advert rather than using more simplistic colours such as black and white. The red colour symbolises a warning and therefore it is an alarming colour. Also, it clearly symbolises the female gender and the typical `Essex girl`.
Also the shade of red makes the model stand out and also conveys power and importance to the advert. Also it relates to the Essex culture as most ``Essex girls`` are stereotyped to be showing off and the red lipstick symbolises that. Also, the fact of applying the red lipstick onto the lips can also link to the stereotype of Essex girls getting ready for a night out at the nightclub.
- Heels
The heels are used in order to portray the stereotype held upon Essex girls as always trying to look as best as they can and that they would never go out unless they are all made up and fully ready. Also, the model wearing heels and not just a normal pair of shoes symbolises that Essex girls always want to be looking `fancy` and made up over the top unlike other girls who would just put a bit of make up and dress quite normally & simply and go out.
- Clothing
The clothing is quite revealing especially the top that the model is wearing which emphasises the stereotype about `Essex girls` . That these girls do not value education and the important aspects of life but value the appearance and how they appear to other people especially what the boys would think about them. And lastly, it clearly portrays how Essex girls are always sexually explicit and consider that as normal.
In the other photos with the location of the food takeaway place, the dressing of the 2 boys is not a formal type of clothing representing the boys from Essex that would dress more like in a `roadman` style. Also, one of the boys is wearing holding a helmet in his hands as it can be seen in the advert which therefore shows the fact that he is riding a motorbike which represents the stereotype of Essex boys being `scrappy` and into more dangerous things such as riding bikes and cars at high speeds and not thinking at what the consequences may be. Also, the trainers that the boys are wearing a brandy trainers showing that the targeted group of people may be the Aspirer & Succeeder. which are people who are mostly attracted by materialistic aspects and things mainly judging based on the appearance and image of the persona.
- Smoking
The model smoking in front of the takeaway place symbolizes how both genders in Essex females & males go into things such as smoking and drinking at very young ages, which therefore would emphasize that most people from Essex will be working class people as the middle class people would typically be more behaved, socialized & raised in a way that would avoid doing this things.
- Gender
As all of the photos for the potential adverts include both a female and male model this represents the idea that the adverts will be targeted at both genders- females and males.
-Ethnicity
Generally, there is not a specific ethnicity that the adverts are targeted at therefore showing that the food from the service `YOUR FOOD` will be open to be consumed by all ethnicities not being aimed at any in specific. Having the advert being targeted at all ethnicities will increase the chances of attracting more customers by the advert as all ethnicities will feel welcome.
-Age
These photos represent and are targeted for people in the age group of 16-25 year olds which is the age group that the adverts will be targeted at. Also, the targeted age group of this photos can clearly be identified as all the models fit in this age group. Having models which are only from this age group makes it suitble as otherwise if the models do not represent the age group which the adverts will be targeted at will confuse the audience/people looking at the advert, also if the models in the photos were to be too old (many years above the targeted age group) will result in the targeted audience not to feel interested in the advert as the adverts will not match their interests as the interests vary between the different age groups.
-Region (regional identity)
Through the photos, i have to represent the Essex culture & Essex Youth cultur as well as some of the stereotypes held upon this region. The props listed above ( eg. cigarette in hands, clothing, heels, lipstick) show the steretypes portrayed by the photos. The shoots are all taken in Essex locations too.
-Social class
There are two classes represented and targeted by the photos- working class and middle class consumers. The middle class is targeted in the photos that include the model with the black jeans and the heels. This can be seen as she is dressed quite fancy, wearing heels and heavy make up such as the hard, red lipstick. Heels are shoes which are oftenly worn by middle class people rather than the working class people as they may not have the economic capital available in order to possess them. Also, the clothing if this same model can be seen as being quite a formal and fancy type of clothing which is typical for middle class girls rather than working class.
However, on the other hand the 2 boys will be the representatives for the working class as they are both wearing trainers which are suitable and mostly worn by the working class as they are a pair of informal shoes. In addition to this, we can also see that they are wearing hoodies and this is the normal way of dressing among the working class boys as the middle class boy will be expected to wear shirts.
- Logo & advert image
Potentially, the logo will be seen as a female orietated logo due to the bright red colour and use of lipstick this can result in the audience and people looking at the advert to believe that the food service `YOUR FOOD` will be targeted at female consumers. However, the adverts having male models included in them will show that the advert will be targetted at all genders and not females only. Also, the props used for the male models in the advert shots and stereotypes held upon the Essex males will also portray the idea that the adverts` target audience will be all genders.
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