Analysis of the locations, why have they been chosen
This location is at the front door of a home showing the service `YOUR FOOD` delivering food. The use of this location is useful as it shows that this service offers deliveries to homes which will be favoured by the majority of the people, which is seen through the person handing the food to the model in the photo.
As the model is wearing sporty clothes, mostly worn at home it shows that she will be eating the food at home as it is a home delivery and also symbolises that the consumers will mainly be from a working class background.
This location is different, in contrast to the first 2 inside locations. This is an outdoor location in front of a food takeaway place with a group of students all going into the age group targeted. This location therefore shows that the food from `YOUR FOOD` service can also be eaten outside, not necessarily at home as a delivery.
All 3 models are students therefore this shows that a big number of the people that will order from this service may be young students which are mostly into fast food, or people who are busy working long hours and therefore do not have time for cooking at home but may pop in the local place to eat something in their lunch breaks just like the students may do when they have lunch too.
In this advert, the age group is explored in a better as the ages of the models in the photo vary. The female is 16, the boy carrying the helmet is 17 and the second male is 21. Therefore this explores 3 different ages that into the targeted age group.
The 4th location is in the centre of the town Harlow which is in Essex, where the models in the photo are just sitting at a table, in an outdoor location.
This location shows that the food from `YOUR FOOD` services can be delivered to any place that a customer requests it to. Especially if students from colleges are ordering the food they may want to consume it outside such as in the parks or town centres as they may not have time to actually eat in. Once again, there is 4 models in the photo which explore the ages that go in the target demographic of 16-25 year olds.
The last photo, shows a different location to the other photos as it is an indoor location of a food restaurant. Thereofore the location shows that, the food will also be available to be eaten inside as long as the consumers have the time available to do that, otherwise if they don`t there are other alternative options such as delivery.
Also, the food shown in this advert is Chinese therefore this illustrates that `YOUR FOOD` services offers different varieties of food, from pizza- Italian to noodles- Chinese. This furthermore shows that the adverts are targeted to consumers from all different identities and cultures as it shows different types of foods. This therefore will attract many more customers as the foods offered explore the different food traditions and customs of the people from other countries.
The fact that i have taken the photos for the potential food adverts at 4 different locations is, in order to show the audience that the food from this service can be consumed at many different places therefore meeting the needs of the different range of consumers. For example, one person may wish to consume the food at home as they don`t have time to eat outside or prefer to eat at home, and therefore have it delivered to their home, whereas another customer may want to eat the food outside eg in the park as it may be closer to where they work/study or are, or have the food in the food restaurant. This portrays, how this food service tries to meet the needs of the different potential customers and is shown through the photos of the adverts.
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