Analysis and action plan accroding to the survey`s feedback
Analysis and action plan for changes
The main action that i will take for improving the adverts after looking at the responses of the survey that i have conducted will be take the photos during the day as advert 1`s photo was taken at a later time therefore this makes the photo seem quite dull and unsaturated as there is absece of daylight so this would result the advert to be unrecognisable. What i will consider in doing when taking the next photos will be to take them in locations where the colours in the background are more saturated, in order to create this sense of positivity and optimism by the bright colours at the background.
Another aspect that i can improve for the advert is not having the model in the photo smoking as some of the audience may find it either offensive or inapropriate, as they may be against it and find it unhealthy therefore they it will be unlikely for them to order ``YOUR FOOD`` services as they might disagree with what is portrayed in the advert. As, the advert is the first experience of the audience looking at this delivery service this will force them to make a judgement therefore even if the food service is extremely good, the audience may have already been discouraged from ordering from there because of the appereance and representations of the advert, so this illustrates the importance of the adverts and the first experience of the audience that are looking at them.
Another aspect, that respondents have voted to be changed/improved is the slogan as it is quite boring and not persuasive which will make them more unlikely to order from this food delivery service. Therefore my plan is to make a list of initial slogans and ask the students from my class what they personally think is an engaging and catchy slogan that may intrigue the audience to a very high level influence them in ordering from ``YOUR FOOD`` delivery services.
To Question 3, the majority of the responses have voted that they would change the colours of the slogan, as the white is a very simplistic and basic colour which does not convey enough information to the audience, which is needed to them to persuade them to order from this service.
In order to change this and make the slogans appear much more effective i am planning to add the colour of:
- red
- black
- yellow
- green
These colours have very strong connotations which are very relatable to a food delivery service. Also, i will combine the colours in order for them to support eachother and make eachother stand out which will make the slogans appear more persuasive and encouraging towards the audience. Colours are very important in conveying messages and meanings towards the audience.
The yellow is a vey stimulating colour, very bright therefore it will be very good in using it to attract attention as it is an alarming colour also acting like a warning just like the red. Yellow is also associated with food as studies show. The green is clearly linked to healhty food, which will appeal to some of the audience for example if they are vegetarians and may desire and prefer a healthier way of eating. Red and black are good when combined as red is a powerful colour and black symbolises formality therefore they make a link together.
To Question 4, the majority answered that the targetted age group has been represented fairly successfully however have added that there is only 1 model in both adverts therefore for my real photos for the final adverts i take the photos with more than 1 model and also add a male model as in these 2 adverts the same model is a female therefore the male audience looking at the adverts may be influenced to think that this food delivery service will only be targetted at the female gender, however it is not. By adding a male audience, this will make reinforce an equillibrium as both genders will feel like they are targetted and welcome by the adverts, so no genders are discriminated and ignred by the adverts.
And lastly, to Question 6 and Advert 2, the majority of the people said that they would like to change the food that is shown in the advert as the food does in fact represent food from a delivery service and can be replaced with food such as a pizza for example, so it can make sense and actually link to the idea that the advert is for a delivery service.
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