Advertising strategies
- celebrity endorsement
- saturated/bright colours
- font big and bold
- promotions/ student discounts
- eye catching, memorable headline
- alliterations
- double ontondra
- incentives
- intertextual links
- use appeals eg. humour appeal
- images/illustrations
- hashtags/trends on social media
- exaggerate stereotypes
- slang
- vernacular
- 'init,you know what i mean, peng'
- make the strapline, headline original, not out-dated eg. by using serif which makes the typefaces more attractive and interesting as it is a more modern font rather than using the typical and simple sans serif.
Textual analysis of print adverts
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